ANTV Corporate Social Responsibility Activities Review to Enhance Corporate Images in 2015-2017

摘要

This journal aims to find out Corporate Social Responsibility (CSR) activities in ANTV, including in which category of Corporate Social Responsibility (CSR) activities of ANTV, and what factors can improve ANTV image. The research method used is qualitative approach and descriptive explorative method with data collection obtained from direct observation and in-depth interview with informant. The results demonstrate the activities of Corporate Social Responsibility (CSR) in ANTV disaster relief, education and training assistance, health promotion, development assistance for public facilities and or infrastructure, aid of worship facilities, blood donation aid and other activities to improve ANTV corporate image.