Ecotourism as a Factor of Ecological Oriented Civilization (A Case Study Based on French Tourist Discourse)

摘要

The article is devoted to the study of various interrelations generalized by ecotourism and linguistics in the ecological paradigm, and reflected in the French tourist discourse. We have pointed out and proved that the demand for tours to Russian ecoregions and all over the world is growing dynamically. At the same time, the ecologization of all tourism aspects should be strategic in the development of the industry as a whole. In language terms, we consider the differentiation of understanding multidimensional ecological discourse, its representative potential and correlation with ecolinguistics. Having based on the texts of French tourist brochures, prospects, posters and Internet sites, we analyze the priorities in the organization of tourist services that are increasingly associated with ecotourism. Its main tendencies are aimed at contributing to recreational activities and healthing measures for population and, as a consequence, to the progress of ecological-oriented human civilization.