Media Literacy Abilities of Broadcast Monitoring Volunteers to Encourage Healthy Broadcast

摘要

Making public to aware of media is not only parent responsibility but also responsibility of all parties both of media or public component generally. In Indonesian, public representation legitimized in a state institution called Indonesian Broadcasting Commission (KPI). This form of public participation be one part of state institution in guarding broadcast media content accordance with mandate of broadcasting law. Phenomenon nowadays, Indonesian society that most of media literacy understanding level not optimal, there are still many who do not have critical power on media exposure. Besides the role of society, role of state institution be important in guarding broadcasting media in accordance public interests. However, regulator roles without public will not adequate because from infrastructure availability both broadcast content monitoring and human resources quantity not comparable with media content that must supervise. Meanwhile, field reality more increasing broadcasting institutions in quantity not guarantee effect on broadcast content quality. Relying media alone is not enough in realizing healthy broadcasts but active participation of public who aware to media be important things based on media literation. Therefore, study about this media literation initiative. This research using descriptive methods by research object about how media literacy contribution owned by volunteers monitoring broadcasts can support public who care healthy broadcast with population study is public, who are members of a broadcast monitoring volunteers who was guided by Region Indonesian Broadcasting Commission (KPID) in West Java Province of 2018. The result showed that broadcast monitoring volunteers, has high accessibility, analysis, evaluation and communication power. This contributed on increasing of broadcast content indication findings which infringing evidenced by quantity increase of amount.