Knowledge of Sports Motivation: The Consumptive Lifestyle of a Running Community

摘要

The life of modern society in general cannot be separated from the lifestyle in their daily lives. The lifestyle in question for example can be reflected in fashion, habits or even in sports activities. That is, exercise is not just an activity that intersects with health alone, but also has become part of the lifestyle. Running, for example, which tends to be known as an easy and affordable sport, is now no longer seen as a sporting activity for maintaining health, but also a part of lifestyle. Based on the background of the problem, this study aims to determine and explain the motivations of the runners who make running as part of their lifestyle. Using a qualitative approach, the results of this study indicate that running sport gives a different impression to every running community in Indonesia and running sport is no longer a sporting activity to maintain health merely as shown by the motivation of runners to join the community.