Research on the Current Situation and Countermeasures of Green Marketing of National Network E-Commerce

摘要

In recent years, with the rapid development of science and technology in China, the marketing mode in various fields has gradually changed, especially the development of e-commerce marketing. Under the situation that the major enterprises constantly update their marketing ideas and optimize their marketing strategies, green marketing has emerged as a new marketing type. In 2016, as a new start-up in the e-commerce industry, green marketing has emerged as the times require. National network e-commerce with the initial state network mall platform, but also in the trial stage of the e-treasure platform started the process of entrepreneurship, and gradually completed the construction of the major platforms, a short time to open up their own market. Under the strategic guidance of sustainable development, national network e-commerce enterprises choose green camp To a great extent, the marketing mode accords with the change of the market development trend and satisfies the green consumption demand of the market.