Analysis the satisfaction hierarchy structure of e-commerce logistics professional student in College Based on SPSS

摘要

Through literature review, this article summarizes several existing measurement systems of university student satisfaction, combined with the e-commerce and logistics's characteristics, extracts 16 measures which can reflect the characteristics of the satisfaction of e-commerce logistics student. After the completion of the initial scale of establishment and focus group interviews, these measures is designed and handed out questionnaires, then the questionnaire data collection is completed and the results of the questionnaire data are entered into the statistical software of SPSS19.0 to do the principal component analysis of factor analysis, and lastly establish the satisfaction hierarchy structure of e-commerce logistics professional student in College.