Aspects of Simulation of Advertising Campaign in the Hotel-Tourist Sphere

摘要

The most important task is to optimize the advertising process.In the tourist-recreational sphere, this problem is more acute than in many other sectors of the economy. In practice, even if the total amount of the advertising budget is determined, the key issue remains its optimal distribution by various media.The priority indicator in this case is the attitude of the target audience to the whole audience both in terms of the specialization of advertised hotel and tourist services and in terms of the territorial distribution of the services provided.Mathematical modeling of the processes of building and implementing an advertising campaign allows us to clarify the characteristics of each of the selected options for its conduct.