Traditional Versus Modern Procedures of Village Head Election in Indonesia

摘要

This research focuses on the traditional versus modern methods in conducting the election of the head of a village in Indonesia. A village head has a major role in organizing and managing community interests. In participating in the election of the village head, a village head must deliver his the programs. One tool that can be utilized in delivering some programs is social media. Despite so, there are some village heads that use the traditional ways, which are commonly known as 'door to door' approach. The purpose of this study is to investigate traditional versus modern methods as a technique of village head in transmitting and spreading programs to people. The research design of this study is qualitative study. This research used interviewing method. This research was conducted in Makkawaru Village, Mattiro Bulu Subdistrict, Pinrang Regency, and South Sulawesi Province. This research found that the use of social media and Internet is still infrequent among the villagers. Most of which use social media and the Internet is generally still among the youth. The candidates of village heads in delivering campaign programs are still traditional.