Strategies to Address The Loss of Local Art and Wisdom in Indonesia

摘要

This paper aims to analyze traditional art as local wisdom used as medium for communication to disseminate messages related to moral, ethic, social intercourse, and religion as well as to analyze obstacles found in traditional art. Approach to communication media is expected to discover potencies of traditional media, which still exists in certain community. Traditional media is very potential to develop, so it can be a conveyor of moralistic and ethical messages firmly held by certain community. The qualitative method is the approach used to get primary and secondary data. Interview is conducted to community leaders, who exactly know the existence of traditional media that is still used by the residents and government. Observation is applied towards two kinds of arts. It is to know whether it is still exist or it is forgotten. Data analysis uses Miles and Hubermann's interactive model, in which there is an interactive process data collection, data reduction, and data presentation. The results show that two existing media namely Tennong, Pammingki Dance, and Sere Api are traditional arts used as traditional communication media. They bring messages on religion, moral, and ethics in intercommunication. However, these arts face difficulty on their developments, as they are not taught to communities as well as do not get budget from the government.