The predictive model of imagination stimulation from web environment

摘要

The ACG website for creative artifact work sharing supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide together. A total of 347 digital multimedia design students majors related with ACG works from universities of north Taiwan served as research subjects. The findings of this study provided empirical evidence to support the indicators of imaginatin, and engagement influenced by user perceived web interactivity effects. The hypothesis of the study that the variables of engagement mediat the effects of web perceived interactivity and imagination-was supported. The structural model also showed that user perceived three web interactivity traits have direct effects on imagination, while have partially effects on engagement.