The customer of the enterprise is the source of profits and the foundation of the enterprise survival and development. In the background of buyer's market, the demands of consumer become more diversification and individuation. How can the electronic commerce enterprise attract more customers has become more and more important. Especially those who have not shop on the Internet. In the age of Internet economy, individual consumers are increasingly differentiation and network products are more colorful, so the enterprises put forward higher request to maintain customer. Based on the analysis of individual characteristics of the consumer spending, this paper puts forward some suggestions of enterprise developing network marketing.
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