A Study on Internet Entrepreneurship Intention of Chinese University Students under Demography's View

摘要

Demography factors are an important aspect of influencing personal entrepreneurial intention. The author takes demography as the view to execute the questionnaire survey about the influence of demography factors over personal Internet entrepreneurship intention. 601 Chinese university students joined the investigation. The author used the investigation data to make an empirical analysis for the four factors including gender, disciplines, year and student cadre role and then found that gender, disciplines and year have significant influence over Internet entrepreneurial intentions except from student cadre role. Based on the study conclusion, the author offered the suggestions for supporting Internet entrepreneurship relied on E-commerce and enhancing Internet entrepreneurship education.