Evolution of Corporate Marketing Model: Based on the Era of Big Data

摘要

Corporate marketing is being supplied broader marketing channels and advertising space in the background of Big Data. Meanwhile under the age of big data environment the complexity and uncontrollability of enterprise marketing environment is increased. By defining the nature and characteristics of big data, and then analyzing the plight that corporate marketing faced under the background of big data, and to build a big enterprise marketing system in order to improve the level and quality of corporate marketing efficiency.