Study on Chinese Cruise Tourism Supply and Demand Equilibrium based on GM (1,1)

摘要

Chinese cruise tourism has embarked on a track of rapid development, along with the change of consumption idea and the increase of disposable income in China. It is the key to grasp the cruise tourism market characteristics and development trends for Chinese cruise tourism development. The article implements cruise tourism supply and demand quantity forecast based on the grey prediction model, analyzes the balance of the cruise industry development of China, and puts forward development ideas about government, market and industry, so as to provide reference for the future healthy development of Chinese cruise tourism.