Malaysian gastronomic products: Analysis on western tourists level of consumption and experiences based on gender and age

摘要

This study investigates the levels of consumption and experiences of western tourists toward Malaysian gastronomic products based on their gender and age. A series of statistical analyses (independent sample t-test and One-Way ANOVA) looking at the differences on gender and age group were therefore employed. Results revealed that, despite no significant differences, both males and females of western tourists consumed a lot of Malaysian food and beverage during their vacation. Similar goes the young and middle age groups. The high levels of consumption and experiences among these groups have given limelight to the related authorities in planning and promoting the Malaysian gastronomic products to the right target market, as they are seen to have a huge potential in boosting the local economy.