With the popularization of electronic communication and social media, people-related information data has increased massively, which brings about a series of "privacy data risks" such as information data leakage. Conducting the personal behavior data as the index, the application domain as the criterion layer, and the personal privacy price as the goal, the personal privacy pricing model is established based on the analytic hierarchy process. Then we get the revised model of private pricing by combing the privacy valuation function and the market supply and demand relationship. Taking brand, quality, strategic factors into consideration, we establish the group privacy pricing system, national privacy pricing model.
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