Review of Market Surveys on Consumer Behavior of Purchasing and Using Electric Vehicle in China

摘要

The vehicle stock in China continues growing along with rapid economic development and the improvement of people's living standard.Due to the pressure of energy conserving and the higher requirements on air quality,China chooses new energy vehicles(NEV)as a national strategy to meet these challenges.Private car area,as an important field to popularize NEV,has attracted many researchers to conduct valuable surveys on it in order to accelerate the market development.This study summarizes market surveys which focused on consumer behavior on purchasing and using NEV.Through sorting out the results and conducting comparative analysis,we identify the behavioral characteristics of consumers of NEV and the key factors that affecting consumers’decisionmaking,which are significant for enterprises and government to grasp the needs of NEV consumers.On the basis of reviewing existing surveys,this article proposes that future NEV surveys can be combined with quantitative analysis of consumer choice behavior,and future survey designing direction focusing on this purpose has been put forward.