The invention relates to a method for improving the reliability of the authentication of reviews submitted by consumers when purchasing a product or a service, implemented through the following steps: - Step 1: Associating the consumer with the act of purchase, made possible by their identification. - Step 2: Issuing the electronic fingerprint of the purchase and transmitting it to the consumer. - Step 3: Generating a potential client by proposing a customized review collection site list, using the reliability improvement service. - Step 4: The consumer submits a review. It is necessary to authenticate the consumer in order to confirm the submission of the comment. - Step 5: The service providers or product providers moderate and manage the consumer reviews. The service providers or product providers will have time to confirm the consumer's review. - Step 6: Publishing the consumers' reviews and comments on the review collection site, accompanied by certification tabs indicating the type of review, the trust level and describing the categorization criteria.
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