Evaluation of Aesthetic and Emotional Satisfaction of Mobile Phone Users

摘要

Customer's satisfaction is necessary not only to satisfy physical human characteristics, but also to satisfy human aesthetic and emotional characteristics. We surveyed the color, material and design of the mobile phone case, which is the most important point in this paper, and the design satisfaction of the mobile phone case. Findings were as follow that were appropriate for color and material and appearance, depending on demographic variables. And the result of SD method analysis, emotional vocabulary required especially in mobile phone cases appeared 'modest', 'clear', 'smooth', 'sophisticated', 'clean' and 'neat'. Also, a result of finding commonality among the types, we have found that there are types preferred not only for color but also for material and appearance. In future studies, it is expected that various methods can be derived from emotional ergonomic design which is stimulated by various generations' emotions by studying patterns, brand preference trends and colors.