Compliment response strategy of Balinese women on social media: A Cyberpragmatic Study

摘要

This study is a cyberpragmatic study since it analyzes a pragmatic aspect in the cyberworld, that is social media. Social media has penetrated all people in the world, and Balinese community is no exception. This study aims at describing the strategy Balinese women utilize in responding compliment on social media. This is fascinating since there is contradiction between accepting and rejecting compliments in the ways that match the culture of Indonesia and Bali in particular. The data is taken from Facebook by collecting the sample of five Balinese women who are active on Facebook from April to May 2019. The cyberpragmatic theory by Yus (2011) as well as the compliment response strategy by Pomerantz (1978) and Holmes (1995) are employed in analyzing the data. Based on the data analysis, the compliment response strategies utilized by Balinese women are as follows: acceptance, which includes appreciation token and agreement; self-praise avoidance, which comprises downgrade agreement, disagreement, referent shifts, return compliment, informative comment, and ignore; and rejection. From those strategies, the most prominent strategies are appreciation token, rejection, and return compliment. The data also indicates the use of two strategies simultaneously, that is appreciation token and return compliment.