Women's Role in the Development of South Sulawesi's Small and Medium Enterprises Home Industry through Social Media

摘要

The social media provided the prospect of further development of Small and Medium Enterprises. Because of that the companies specifically the home industries that utilizes social media in developing its business requires special attention due to its strategic nature. In addition, the low number of women who utilized social media shows low interest towards social media. Another important thing to note is that the women's capability of utilizing the social media needs to be improved as well. To do so, training along with workshops with practical and simple technique may be used to increase their knowledge on social media.