Discussion on the Quality of Green Tourism Services from the Viewpoint of Tourism Laws

摘要

Green tourism refers to all aspects in the whole process of tourism of travel participants including tourists, travel agencies and tour guides, hotels, and scenic spot managers. They must respect the nature and protect the environment. Tourists in the green tourism process no longer only passively have appreciation and entertainment. They participate in more practical actions to protect the environment, thereby enhancing the environmental protection awareness of the tourists themselves. Currently green low-carbon tourism products are still in the initial development stage. Bother government agencies and many private enterprises dare not invest too many resources in their green tourism products, so how to clearly grasp and strengthen the quality factors to improve consumer satisfaction in the event of resource shortage should be the key for tourism products to successfully opening the market. This study uses the importance-performance analysis method, hoping to find the factors that really impact green tourism customer satisfaction, to provide design approaches for future practitioners to develop green low-carbon tourism products, and to concentrate resources to improve the key factors of quality.