The Effect of Organizational Readiness, Business Environment and Social Media on Adoption of E-Commerce and the SMEs Performance at Sungai Penuh City

摘要

The purpose of this research is to analyze the effect of organizational readiness toward e-commerce adoption, the influence of the business environment toward e-commerce adoption, the effect of e-commerce adoption to the SMEs performance, the influence of organizational readiness to the SMEs performance, the influence of the business environment on the SMEs performance and the influence of social media to the SMEs performance at Sungai Penuh City. These research is causal research. The population of this research is the leader or owner of SMEs in Sungai Penuh City. This research uses purposive sampling technique with 152 respondents. Data collection using structured questionnaire. The analysis technique used is SEM and uses SmartPLS analysis. This study found that organizational readiness had a positively and significantly effect to the e-commerce adoption, the business environment had a positively and significantly impact to the e-commerce adoption, e-commerce adoption had a positively and significant impact to the SMEs performance, organizational readiness had a positively and significantly impact on the SMEs performance, the business environment had negative and insignificant impact to the SMEs performance, social media had a positive but not significant effect on the SMEs performance in Sungai Penuh City.