B2B E-Commerce Adoption And Its Influence On Performance In Manufacturing Companies In Iran: Mediating Role Of B2b E-Commerce Adoption And Moderating Role Of Organizational Culture

摘要

Perdagangan elektronik (B2B E-dagang) memainkan peranan penting dalamudmeningkatkan prestasi organisasi. Di peringkat global, penerimaan B2B E-dagangudberkembang pesat. Namun demikian, di Iran, perkembangan fenomena baru ini tidakudsama seperti di tempat lain. Namun demkian, selepas dua dekad kemunculan sistemudB2B E-dagang, syarikat pembuatan di Iran masih berusaha keras dengan penerimaanudsistem B@B E-dagang bersepadu. Walaupun terdapat penyelidikan terdahulu yangudmengkaji faktor yang mempengaruhi penerimaan teknologi, namun ia masihudmerupakan isu yang kritikal, yang masih dikaji secara menyeluruh dan perlu digarapudsebaiknya. .Ia termasuk: (1) dapatan kajian terdahulu tentang faktor yangudmempengaruhi penerimaan B2B E-dagang adalah pelbagai. Justeru, terdapatudkeperluan agar lebih banyak penyelidikan yang bakal dijalankan memberi tumpuanudterhadap penyederhana (moderator) yang berpotensi seperti pengalaman, pentafsiran,uddan pengurusan pengaruh daripada faktor dalaman dan luaran. (2) Penyelidikanudterdahulu juga mengabaikan kajian tentang prestasi firma sebagai anteseden daripadaudpenerimaan sistem B2B E-dagang (3). Hampir 86% daripada syarikat pembuatan diudIran terdiri daripada perusahaan kecil dan sederhana (PKS).udududIn business, electronic commerce (B2B E-commerce) is known as anudimportant tool that assists to increase performance in organizations. In this regard,udthe global B2B E-commerce adoption is increasing fast, and this new phenomenon isudnot at same speed of growth in Iran. After two decade of emerging B2B E-commerceudsystems, manufacturing companies in Iran are still struggling with the integratedudB2B E-commerce systems adoption. Although past researches have studied factorsudinfluencing technology adoption, there are still critical issues that have not beenudthoroughly investigated and need to be addressed. They include: (1) the findings ofudprevious studies on factors influence B2B E-commerce adoption has been mixed.udThus, there is a need for more research to investigate the potential moderators in theudprocesses of firm is experiencing, interpreting, and managing internal and externaludinfluential factors. (2) Previous researchers have neglected the study of firmudperformance as antecedent of adopting B2B E-commerce adoption systems. (3)udAlmost 86% of manufacturing companies in Iran belonged to category of SMEs.ud