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Customer Forgiveness: Can Decrease Customer Dissatisfaction?

机译:客户宽恕:可以减少客户不满意吗?

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Customer dissatisfaction caused by service failure their received. Oftentimes customer dissatisfaction gives a bad impact to business owners because their share disappointed feeling to people they know or posted on their social media. This is expected to be able to contribute to the development of the tourism sector in the future in responding to tourist dissatisfaction, to prevent the emergence of post-visit disruptive behavior. So it does not interfere with the sustainability of the tourism sector. In this research was conducted in several tourist destinations in West Sumatra and involve 100 respondents selected by accidental sampling. Data processing is performed using Smart PLS 3.2.8. The results of this study indicate that distributive justice, has no significant effect on Customer Dissatisfaction directly and trough customer forgiveness.
机译:通过收到的服务失败造成的客户不满。 常时客户不满意对企业主的影响不佳,因为他们对他们所知道或发布在社交媒体上的人感到失望的感觉。 预计这将能够在未来为旅游不满的发展方向发展旅游业的发展,以防止出现途径后颠覆行为。 因此,它不会干扰旅游部门的可持续性。 在这项研究中,在西苏门答腊省的几个旅游目的地进行,涉及通过意外采样选择的100名受访者。 使用智能PLS 3.2.8执行数据处理。 本研究的结果表明,分配正义,对客户不满意直接效果并不重要,低谷客户宽恕。

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