The Impact of Tourist Engagement and Tourist Satisfaction on Tourist Loyalty: A Literature Review

摘要

This research is motivated by the rapid growth of tourism in Indonesia Country. This causes many opportunities for tourists to move from one tourist attraction to another. So it is difficult to maintain and increase the number of tourists visiting a region. This study aim to gather and analyze published articles regarding the impact of tourist engagement and Tourist satisfaction on tourist loyalty. The research design is a literature review. Articles published in the last ten years appearing in six different academically recognized journals of tourism have been reviewed in the present study. Based on the results of the review literature is If a company has tourists who are satisfaction with the company, then the company accidentally creates trust in tourists that will impact into a commitment in the long term. The relationship between satisfaction and loyalty has been carried out in many studies. Satisfaction leads to the creation of strong relationships between service providers and customers, which leads to longevity relationships, or tourist retention.