Marketing Curriculum Design and Application Research Based on Revised Edition of Bloom's Educational Objective Taxonomy

摘要

The revised edition of Bloom's Educational Objectives Taxonomy, combined with modern cognitive psychology, solves the problem of transforming declarative knowledge into procedural knowledge and mctacognitive knowledge, and achieves the consistency audit of teaching objectives, teaching activities and assessment. As the core curriculum of management major, in order to better realize the concept of applied education, marketing curriculum should construct a classification system of teaching objectives to adapt to the development of the times, improve curriculum system, and enrich the teaching design framework and evaluation methods of marketing knowledge classification.