Transit Marketing in Pennsylvania: A Handbook of Effective Transit Marketing Aids (Revised Edition)

摘要

The report provides an overview of the range of marketing approaches which can be used by smaller transit systems. The majority of the techniques described deal with providing user information (such as time-tables, maps, and transit education programs), and promotion and advertising (such as newspapers and radio advertising, press releases and billboards). The document does include some information on fares, service planning and development, public relations, and promotional campaigns. Each technique is illustrated with one or more examples from within Pennsylvania. The document should be of particular interest to transit managers of smaller properties and their marketing staffs.