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Enhancement of Ideological and Political Education in Professional Courses by Using Heritage Brands: Taking the Course 'Omnimedia Marketing' as an Example

机译:利用遗产品牌提高专业课程中思想政治教育的思想政治教育:以课程为例,以课程为例

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With the aim to cultivate students' patriotism and positive values and enhance the role of ideological and political education in professional courses, the author carried out preliminary study of teaching reform of "Omnimedia Marketing" by adopting case teaching and project design. The study contains three aspects including teaching objectives, design and effectiveness and combines the professional courses with the heritage brands to give full functionality of the professional courses on people education. By conducting the Omnimedia Marketing program the students created a whole new experience and culture for the heritage brands and more additionally recognized the traditional brands and traditional culture.
机译:旨在培养学生的爱国主义和积极价值观,提升思想政治教育在专业课程中的作用,通过采用案例教学和项目设计对“欧米梅媒体营销”教学改革进行了初步研究。该研究包含三个方面,包括教学目标,设计和有效性,并将专业课程与遗产品牌结合在一起,为人民教育提供专业课程的全部功能。通过进行Omnimedia营销计划,学生为遗产品牌创造了一个全新的经验和文化,更省去了传统品牌和传统文化。

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