The Exploration of Promoting Campus Culture Construction with Campus Sign Design: Taking Nanjing University of Aeronautics and Astronautics as an Example

摘要

Sign Design plays an important role in the public environment, so the campus Sign Design still cannot be ignored. Taking Nanjing University of Aeronautics and Astronautics as an example, this paper mainly makes the relevant study from the perspective of culture and service functions, and analyzes the problem existed through the field research on the current situation of the campus Sign Design, in addition, it makes the exploration of promoting the construction of campus culture, strengthening the campus spiritual culture connotation, improving the image of the campus while combining campus characteristics in a better way.