The Effects of Habit and Attitude on Facebook Usage

摘要

This study addresses one research question: Do habitual usage and attitude have different impacts on continued intention to use,self-disclosure and social-information seeking? This research recommends a model to examine the associations between habitual usage and attitude,along with those factors.The findings furnish implications about the significance of habitual usage and attitude for Facebook usage intention,as well as related behaviors,and provide researchers and practitioners with new insights.This study involved a group of undergraduates,aged 20 to 25 years.Given that most of this study's measurement items came from relevant prior studies,and that the questionnaire in English was prepared.Based on over 400 data points,all items were tested with structural equation modeling.Partial least squares(PLS)was employed to assess the proposed research model.