Do Married Woman Employees Need Counseling at Work? A Qualitative Study on the Motivation: Case Study of Sales Women at Information Technology Company

摘要

This study investigates the motivation among married woman employees based on Maslow, Hezberg two factors theory and ERG theory. Eight married woman who are working as sales person in Information and Technology (IT) company and five significant others were participated in this study. Result indicated that, most of the woman working because of the physiology and the social motive. Five out of eight woman are strongly motivated by extrinsic factors. This study also found that, most of the problems face by working woman is because of strain based conflict as well as marital satisfaction. With regard to the coping strategies most of the woman used problem focused strategies instead of emotional focus strategies in dealing with their problems. This study did not find significant different across different demography in term of motivation to work. However, the three women who indicated having intrinsic motivation are perceived more motivated and more professional by their significant other, furthermore these women also reported having less problems related to their work. In addition, the older the employees and the longer the tenure the more motivated they are by intrinsic factors. Implication of this study can be used to design an employee assistantship program such as counseling and sharing session for the woman employees to help them handle work life balance issues and stay motivated at work by increasing intrinsic motivation.