The Confluence of Community Influence, Critics Ratings, and Spatial Similarity: Investigating Individual-Level Review Valence Generation

摘要

This research answers a series of novel research questions in the online word of mouth space by conducting its analysis at the individual review level. Specifically, the research investigates how three key external factors, online community, critical opinion and spatial similarity, impact reviewer sentiment at the reviewer level. This initial research question is then further developed to increase the impact of the findings to academics and managers alike. How does the magnitude of these effects compare to one another? How do these effects interact and do they depend on the type of product itself?