The Relationship between Online Vendor Attributes and Online Customer Relationship Quality

机译：在线供应商属性与在线客户关系质量之间的关系

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摘要

This paper aims to examine the relationship between merchandise, website navigation, price perception and online relationship quality. The findings indicate that merchandise has a significant effect on relationship quality. Relationship value had an indirect effect on relationship strength and citizenship behavior through relationship quality.

机译：本文旨在研究商品，网站导航，价格感知和在线关系质量之间的关系。调查结果表明，商品对关系质量产生了重大影响。关系价值对关系力度和公民行为通过关系质量产生间接影响。

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来源
《Annual International Conference on Modern Education and Social Science》|2018年|411p|共5页
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作者
Xiang-Yu MENG; Hua LI; Xiao-Yang YANG;
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原文格式 PDF
正文语种
中图分类 C3-53;
关键词
Online Vendors Attributes; Merchandise; Price Perception; Relationship Quality;

机译：在线供应商属性;商品;价格感知;关系质量;

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1. The Effect of Online Service Quality towad Perceived Risk, Customer Attitudes, Relationship Quality, Online Purchase Intention, E-Loyalty, and Purchasing Behavior [J] . Yulianto Edy, Siti Astuti, Endang ., European Journal of Business and Management . 2014,第22期

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2. Can banks improve customer relationships with high quality online services? [J] . Carmel Herington, Scott Weaven Managing Service Quality . 2007,第4期

机译：银行可以通过高质量的在线服务改善客户关系吗？
3. Online service quality dimensions and their relationships with satisfaction A content analysis of customer reviews of securities brokerage services [J] . Zhilin Yang, Xiang Fang International journal of service industry management . 2004,第3a4期

机译：在线服务质量维度及其与满意度的关系对证券经纪服务客户评论的内容分析
4. The Relationship between Online Vendor Attributes and Online Customer Relationship Quality [C] . Xiang-Yu MENG, Hua LI, Xiao-Yang YANG Annual International Conference on Modern Education and Social Science . 2018

机译：在线供应商属性与在线客户关系质量之间的关系
5. Improving Online Students’ Quality of Relationships, Academic Success, and Overall Satisfaction: A Comparative Study between Undergraduates Who Use and Who Do Not Use Student Affairs Resources [D] . Duvall, David. 2020

机译：提高在线学生的关系质量，学术成功和整体满意度：本科生在使用和不使用学生事务资源的比较研究
6. Role of Online Retailers’ Post-sale Services in Building Relationships and Developing Repurchases: A Comparison-Based Analysis Among Male and Female Customers [O] . Muhammad Kashif Javed, Min Wu, Talat Qadeer, 2020

机译：在线零售商在建立关系和发展回购方面的销售售后服务的作用：男女客户中基于比较的分析
7. The Relationship between Online Vendor Attributes and Online Customer Relationship Quality [O] . Xiang-Yu MENG, Hua LI, Xiao-Yang YANG 2018

机译：在线供应商属性与在线客户关系质量之间的关系

The Relationship between Online Vendor Attributes and Online Customer Relationship Quality

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