Visual effects of the first ladies' Kebaya clothing on the image of Indonesian women's appearances

摘要

The image of Indonesian women on international level is partly influenced by the appearance of the First Lady. The role and position of the First Lady is the representation of Indonesian women, because basically the First Lady, as the wife who accompanies the President (head of state), has a strong background of cultural grip, high intellectuality and good personality in her daily lifestyle, including in wearing clothes, and as an ambassador of culture and design. Fashion style of the First Lady always draws praise and criticism from the public. The purpose of this study is to reveal the visualization effects of Indonesian First Ladies' kebaya clothing style in various state occasions on the image of Indonesian women's appearances. This study is a qualitative research of visual data that emphasizes the discussion of Kebaya Clothing using semiological study (connotation and denotation meaning) that bring out self-image. The results showed that the style the First Ladies' Kebaya clothing in every presidency period of their husbands had characteristics both in the style of clothing or hairstyle, indicating self-image. The conclusion of this study reveals that the First Ladies' Kebaya Clothing (National Clothing) is interpreted as having implied messages because clothing can be observed visually. Implication was done on the construction of learning patterns of clothing, national fashion design and Nusantara ethnic clothing design.