Analysis of Social Media Influence on New Generation Rural Migrant Workers' Continuing Vocational Learning

摘要

The purpose of this study is to take sample survey of rural migrant workers in Northeast China, and analyze the influence factors of continuing vocational learning through self-designed questionnaire scales. Because social media has become the most important media in new generation migrant workers' daily life and develops stronger depending effect, in social media building communication context, migrant workers cannot only receive information or be entertained, but also build the interpersonal relationship, even acquire a lot of vocational experience and skills from their workmates or public platform. The results of regression factors predict procedure show that gender, working place, personal relationship keeping function, public platform of social media all predict the positive vocational learning motivation, and education level, media literacy, public information supply all predict the positive vocational learning behavior. So we can conclude that factors such as media literacy, social media information resource supply, migrant workers personal difference and vocational developing motivation will influence the migrant workers effective studying strategy.