Research on Optimization of Mausoleum Ruins Tourist Attractions Based on IPA Method: Taking Western Royal Tombs of the Qing Dynasty as an Example

摘要

The purpose of this study is to find out the existing problems in the mausoleum sites, scenic spots, the level of tourists' satisfaction, and put forward the optimal research plan according to the existing problems. The approach's basic data are obtained through questionnaires. Likert method is used to design the performance and importance scale, and it was put in the Western Royal Tombs of the Qing Dynasty. Importance-performance Analysis (IPA) is applied to analyze the data based on 187 questionnaires. The results indicate that the most unsatisfied and important factors are as follows: the traffic in the scenic area, the service facilities in the scenic area and the interpretation level of the interpreters. Scenic spot managers need to take immediate measures to improve the factors high lightened above to satisfy the tourists. Originality and creatively are the analysis on the method of importance and performance to find out the optimization research of mausoleum scenic spot.