Decision-making Evolution of Remanufacturing Supply Chain Considering Retailer's Sales Efforts

摘要

In this study, a remanufacturing supply chain consisting of a single manufacturer and a single retailer is considered, and a Stackelberg game model with the manufacturer as the leader and the retailer as the follower is built. The changes of decision-making in two different cases have been compared and analyzed. It shows that the increase in retailer's sales efforts, can effectively enhance the product wholesale and retail prices, and further enhance the profits of the manufacturers and retailers. Finally, the conclusion is verified by numerical simulation.