A study on relationship between sports tourism motivation and tourists' re-visiting intention: Based on Logistic model

摘要

The rapid development of sports tourism enriched the new pattern of domestic tourism, and met the increasing diverse needs of modern tourists. It is important to understand the tourism motivations that affect the revisit intention of sports tourists to consolidate the original tourist market and improve the loyalty of tourists. In this paper, firstly, by using the factor analysis method extracted seven sports tourism motivational factors. Then, the relationship between the sports tourism motivation and revisit intention of tourists is measured by the Logistic regression model. The results show that the driving factors of sports tourism motivation have a significant effect on the revisit intention of tourists, but the influence of pull factors on the revisit intention of the tourists is not significant. In the common factors, the motivation of stimulus pursuit, social emotion, escape release, achievement satisfaction and true experience that they are all positive have a significant effect on the revisit intention of the tour. The probability of tourists' revisiting increases with the increase of the five motivational factors, while 'outside propaganda' and 'tourism attractions' has no significant impact on the revisit intention of the travel.