Study on the Persuading Factors of News Monographic Report

摘要

This study suggests that news monographic reports are an information organizing tool, and its purpose is not simply to present objective and comprehensive news and information, but to pass a specific meaning directivity to the audience according to certain logic. Therefore, a variety of persuasion means should be taken so as to let the audience to accept and understand the significance of a particular message, making the specific meaning imperceptibly influence the cognitive structure of the audience.