Research on Brand Building Strategy of E-commerce Platforms for Agricultural Products

摘要

This paper does research on how to build agricultural products' own brands in the diversified e-commerce platforms through the rapidly developing agricultural product e-commerce platforms. This paper takes the brand of the agricultural product e-commerce platform as the research object, analyzes the existing e-commerce platform, and sums up the construction strategy of the brand of the agricultural product e-commerce platform. First of all, through the analysis of the development environment of e-commerce brands and the development of e-commerce platforms for agricultural products, this paper puts forward the problems in the development of the e-commerce platform of agricultural products and the trend of future development. It is hoped that through the research and suggestions of the brand of the agricultural product platform, we can give a certain theoretical guidance to the propaganda of the regional or national brands of agricultural product platforms.