A Study on Translation from the Perspective of Memetics

摘要

Studying from the perspective of memetics and combining with Chesterman's theory of translation strategies, the employment of translation strategies and techniques is regarded as a way of copying original meme (complexes) form three levels, including syntax, semantics and pragmatics. Then this paper proves the rationality of applying Heylighen Francis's general selection criteria for strong memes, such as formality, coherence, self-justification, into the evaluation of translation effect, aiming to make a closer connection between memetics and translation practice from two aspects of input and output, and providing a humble enlightenment for probing the optimization of translation strategies and techniques.