Research on Digital Development of Traditional Culture of Chinese Herbal Medicine

摘要

Chinese people have a high sense of identity for herbal medicine in the hearts. However, they mainly focus on pharmacological research. Chinese herbal medicine culture also includes the visual aesthetics and cultural aesthetics of herbal medicine. The creative development of traditional culture of Chinese herbal medicine needs to find a unique cultural entry point and focus on the areas that have not been developed. After refining the cultural core of herbal medicine, it is necessary to investigate the developed areas of herbal medicine, understand the development possibilities of unexplored areas, identify the characteristics of the audience, and determine the development style. It is required to take digital media as the carrier of expression. According to the characteristics of fast information transmission speed and wide audience of digital media, the interactive form of herbal medicine communication is developed. With the development direction and positioning of herbal culture, a gradual step-by-step development plan will be formulated. The first is to develop graphic digital artwork of herbal culture, the second is to develop the cultural and creative physical works of herbal culture, and the third is to develop digital interaction of herbal culture.