A Semiotic Analysis on LAY's and EXO's Selected Music Videos

摘要

This study describes the semiotic signs and implied meanings of two music videos. The videos studied were "Goodbye Christmas" by Lay and "Universe" by EXO. The writer focused on the study of denotation, connotation, and myth in these videos by using Barthes' theory. In this case, all scenes such as properties, gestures, expressions, and activities in both music videos are called denotation. This analysis used a descriptive qualitative method to analyze scenes in both music videos. Based on the analysis done, it can be affirmed that music videos can be analyzed using Barthes' theory. The results find that the visual images communicate implied meaning conveyed through the visual images. These images communicate feelings of sadness and separation as well as friendship and affection. The messages implied in the whole scenes of both music videos are the representation of problems that shackle humans, realization, efforts, and results of the efforts done to solve the problems.