Communicative Practices in Their Semantic Orientation on Algorithms of Successful Interactions

摘要

The article is devoted to the analysis of communicative practices congruent with the socio-cultural type of the social system. The semantic scope of the concept of "communicative practices", their advantages, functions and structural components are discussed. The main purpose of the article is to reveal the threefold significance of communicative practices. They are manifested as the tools for constructing the image of reality, as the ways of reflecting the features of individual consciousness and as the means of shaping intersubjective interactions. The author shows that the field-dependence - field-independence are the basic determinants of communicative style. Communicative practices are analyzed on the basis of an interdisciplinary approach with reference to conceptual ideas by E. Bern, P. Bourdieu, and G. Shchedrovitsky. The focus of attention is shifted to the semantic aspect of the communicative process and basic communication strategies. Particular attention is given to the effects of successful communicative influence and communication patterns accompanying them. The author views manipulation as "the greatest evil" of the 21st century and offers an analysis of manipulation tactics. In conclusion, the author emphasizes that the basic requirement of the modern age is the ability of individuals and social groups to avoid pitfalls of intercultural interaction, using successful communication patterns.