The Theoretical Logic and Practical Basis of the Supply-Side Reform of Sports Industry

摘要

Since the mismatch between supply and demand has become a constraint to the development of sports industry, it has become an academic consensus to accelerate the supply-side structural reform of sports industry. In this paper, literature, expert interviews, mathematical statistics, logical analysis and other research methods are adopted from the relationship between the supply side and the demand side of the sports industry to clarify the logical starting point of the supply-side reform of sports industry. This paper analyzes the realistic basis of the supply-side structural reform of the sports industry from the aspects of the quantity, quality and efficiency of the supply of sports products. It puts forward the reform paths to strengthening the interaction feedback of supply and demand, deepening the reform of management system, improving the supply system of sports products, increasing total factor productivity, promoting the integrated development of "sports +" and extending the sports industry chain.