The symbol of Yin/Yang and sustainable tourism in China

摘要

Adopting Chinese cultural perspectives, especially the symbol of Yin/Yang, we study the issue of environmental protection in a developing country such as China. First, we compare the implications of this symbol with those of a more well-known Chinese perspective, i.e., Confucianism, both of which should be very relevant to the issue of environmental protection. After that, we conclude this study with a discussion of the implications of the findings for both managerial researchers and practitioners.