Research on Service Quality Evaluation of Rural Tourism

摘要

With the continuous development of rural tourism, the quality problem of service is gradually emerging. Service quality is a subjective evaluation of tourists at the end of their service. It affects the tourists' willingness to make recommendations and revisit. Through combing and defining the relevant concepts of rural tourism service quality, this paper constructs the rural tourism service quality model, and takes Wanhua village as the object to evaluate and analyze its rural tourism service quality. There is no doubt about the importance of rural tourism service quality to the development of rural tourism. Government departments and rural tourism operators are seriously seeking ways to improve service quality. The government can guide and regulate the development of rural tourism by formulating relevant policies. The operators should conscientiously study and improve their own quality to meet the needs of the future development of rural tourism. Through the construction of rural tourism service quality model, this paper evaluates it and puts forward some suggestions for improvement.