Hotel Industry: Research on the Relationship between Team Culture, Organizational Learning and Service Innovation

摘要

In recent years, the rapid development of our hotel also ushered in more and more challenges, how to improve the occupancy rate, how will the decline in the momentum of the hotel to enhance the profits, how to meet the diverse needs of consumers, as various types of hotel management The primary question of thinking. Service innovation because of its quality of service to improve the hotel to improve customer satisfaction and hotel profits by the hotel managers and academic researchers attention. Based on the previous scholars on the service innovation research, from the perspective of team culture and organizational learning to explore its role in the hotel service innovation, mainly within the country several major cities in the high-end hotels, including the economy in recent years Hotels and themed hotels to analyze the existing hotel attention to the degree of service innovation and how to achieve service innovation, and then verify the impact of these hotel service innovation factors.