The rational regression of high-end consumer market

摘要

Along with the rapid development of Chinese Economy, people's disposable personal income and life quality are escalating. More and more customer put their focus on high end market, especially on luxury goods market. Unfortunately, Chinese customer are always denounced overseas because they always stake tens of thousands of cash in one throw of the dice. This type of irrational purchase is not what a mature high end market should have. In this article, we try to find a rational purchase method through the analysis of high end customer purchase behavior, and thus could help Chinese consumer to cultivate a healthy consumer psychology. Along with the rapid development of Chinese Economy, people's disposable personal income and life quality are escalating. More and more customer put their focus on high end market, especially on luxury goods market. It gives no cause for much criticism to pursue high qualified life, and actually it is the ultimate goal for human society development. But in recent years, Chinese customer are always denounced overseas because they always stake tens of thousands of cash in one throw of the dice and refresh the purchase record. This type of irrational purchase is not what a mature high end market should have. So we must research about how to establish a mature high end market to attract the increasing high-end consumer group. And it is also important to the development of Chinese market economy.